PRIVACY POLICY
Effective Date: January 2, 2025
INTRODUCTION
This Privacy Policy describes how AAP Digital (“we,” “us,” or “our”) collects, uses, and protects the personal information of visitors to our website located at https://aapdigital.com (“Website”) and users of our digital marketing services.
AAP Digital is a digital marketing agency located in Los Angeles, California, specializing in Search Engine Optimization (SEO), Web Development, Local SEO, and related digital marketing services.
By using our Website or services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.
INFORMATION WE COLLECT
Personal Information
We may collect the following types of personal information:
- Contact Information: Name, email address, phone number, mailing address
- Business Information: Company name, industry, business needs and requirements
- Website Information: Information about your website including URL, current performance metrics
- Communication Records: Records of communications between you and our team
- Payment Information: Billing address and payment method details (processed securely through third-party payment processors)
Automatically Collected Information
When you visit our Website, we may automatically collect:
- Technical Information: IP address, browser type, operating system, device information
- Usage Data: Pages visited, time spent on pages, click-through rates, referral sources
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies
HOW WE USE YOUR INFORMATION
We use the collected information for the following purposes:
- Service Delivery: To provide our SEO, web development, and digital marketing services
- Communication: To respond to inquiries, provide customer support, and send service-related communications
- Website Analysis: To conduct free website audits and competitor analysis as offered
- Marketing: To send newsletters, promotional materials, and industry insights (with your consent)
- Business Operations: To process payments, maintain records, and improve our services
- Legal Compliance: To comply with applicable laws and regulations
INFORMATION SHARING AND DISCLOSURE
We may share your information in the following circumstances:
Service Providers
We may share information with trusted third-party service providers who assist us in:
- Website hosting and maintenance
- Email marketing platforms
- Analytics and reporting tools
- Payment processing
- Customer relationship management (CRM) systems
Business Transfers
In connection with any merger, sale of assets, or acquisition, your information may be transferred to the acquiring entity.
Legal Requirements
We may disclose information when required by law, court order, or to protect our rights, property, or safety.
With Your Consent
We may share information for other purposes with your explicit consent.
COOKIES AND TRACKING TECHNOLOGIES
Our Website uses cookies and similar tracking technologies to:
- Remember your preferences and settings
- Analyze website traffic and user behavior
- Provide personalized content and advertisements
- Improve website functionality and user experience
Types of Cookies We Use:
- Essential Cookies: Necessary for basic website functionality
- Analytics Cookies: Help us understand how visitors use our website
- Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
- Preference Cookies: Remember your choices and settings
You can manage cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality.
THIRD-PARTY SERVICES
Our Website may integrate with third-party services including:
- Google Analytics for website analytics
- Google Ads for advertising
- Social media platforms for social sharing
- Email marketing platforms
- Customer support tools
These third parties have their own privacy policies governing their use of your information.
DATA RETENTION
We retain personal information for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Provide ongoing services
Generally, we retain client information for the duration of our business relationship and for a reasonable period thereafter for record-keeping purposes.
YOUR PRIVACY RIGHTS
General Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal limitations)
- Object to certain processing activities
- Request data portability
- Withdraw consent where processing is based on consent
California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
- Right to know what personal information is collected and how it’s used
- Right to delete personal information
- Right to opt-out of the sale or sharing of personal information
- Right to non-discrimination for exercising privacy rights
- Right to correct inaccurate personal information
European Residents (GDPR)
If you are in the European Union, you have rights under the General Data Protection Regulation:
- Right to access, rectify, and erase personal data
- Right to restrict or object to processing
- Right to data portability
- Right to withdraw consent
- Right to lodge a complaint with supervisory authorities
DATA SECURITY
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication procedures
- Employee training on data protection practices
- Secure hosting environments
However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
INTERNATIONAL DATA TRANSFERS
If you are located outside the United States, please note that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated.
CHILDREN’S PRIVACY
Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:
- Posting the updated policy on our Website
- Sending email notifications to registered users
- Updating the “Effective Date” at the top of this policy
Your continued use of our services after such modifications constitutes acceptance of the updated Privacy Policy.
CONTACT INFORMATION
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
AAP Digital
Phone: (909) 670-8405
Email: info@aapdigital.com
Address: 550 S Hill St #1550, Los Angeles, CA 90013, United States
Website: https://aapdigital.com
For privacy-specific inquiries or to exercise your privacy rights, you may also contact our Privacy Officer at: info@aapdigital.com
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
California residents can opt out of the sale or sharing of personal information by contacting us at info@aapdigital.com or calling (909) 670-8405.
CONSENT
By using our Website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
This Privacy Policy was last updated on January 2, 2025