The primary concern of businesses that engage in digital marketing is to gain more paying customers. Digital marketing companies and agencies offer services that seek to achieve this by providing various channels to increase organic traffic. Unlike paid traffic, organic traffic has significantly higher intent in taking further steps once they find your business.
However, once visitors arrive at your site, it is essential to convince them to take the desired action. These could be clicking “add to cart,” filling out a form, signing up for a service, or clicking on a link. People who take these actions are high-quality leads. You need to generate high-quality leads for your website to help your business.
What is Conversion Rate Optimization?
Conversion Rate Optimization (CRO) is increasing the proportion of users who perform these desired actions on your website, whether adding items to the cart, downloading an ebook, signing up for a service, and others.
To give you a better idea, the formula below shows how the conversion rate is calculated:
As mentioned previously, these visitors that took meaningful steps on your website offer the best possibility of making a purchase. You can grow your business through your website by engaging in a solid CRO strategy.
What is the Average Conversion Rate?
The average conversion rate varies wildly, depending on what you read. The average conversion rates can be anywhere between 1% to 4%. The average conversion rate among different industries and markets varies greatly. Moreover, businesses don’t share their conversion rate publicly. Hence
What are CRO Best Practices?
Best practices can be defined as actions on a website that has previously proven successful. However, not all of these practices may apply to all types of businesses. Nevertheless, it is essential to know these items to serve as a benchmark:
- Provide meaningful content: Your written content should offer value to your site visitors.
- Place a visible CTA (call to action) above the fold: to help guide your visitors if they want to take the next step.
- Your website shouldn’t be cluttered or filled with meaningless content: Some SEO (search engine optimization) practices emphasize placing keywords throughout the page. This often results in a page that looks incoherent and cluttered, turning away visitors.
- Use urgency, such as irresistible offers, to drive sales.
- Display testimonials
- Provide forms that have fewer fields
These best practices may set your website apart from bad websites. However, it is not a guarantee of increasing conversion rates because of the following reasons:
- What worked for another business may not necessarily work for you.
- Different businesses, markets, and geographical locations have specific tastes. What appeals to a certain market may not work well with another.
What Makes a Successful CRO Strategy?
Quantification, or compiling and analyzing data, and applying CRO best practices, are essential to formulating your next steps to improve your CRO strategy. However, ranking highly and employing CRO best practices may not be enough.
An essential consideration to ensure the best chance of increasing your CRO rate is understanding your customers, what appeals to them, and what they need. You need to consider the following actions to ensure that your website appeals to high-quality leads:
- Watch how people use your website
- Study your market closely
- Communicate closely with samples of people who made purchases
- Communicate with your staff who directly engage your customers
- Listen to your visitors for comments on how your website looks to them
Why is AAP Digital Your Best Choice to Improve Your CRO Strategy?
With decades of combined experience in digital marketing and SEO in various industries, AAP Digital uses laser-focused techniques on your clients’ needs. Knowing our clients and their clients is essential in shaping how your website can convince your visitors to take the next step. Combined with our time-tested SEO strategies, we always emphasize CRO to ensure that you get the most value for your time and resources when working with us. To know more about CRO and how it will help your business, call us at (909) 670-8405, or send us a message.
